14 tips on using tech to grow your business

Sam Adlen, head of commercial enterprise innovation, Satellite tv for pc Applications catapult
Training session which facts is prime for your enterprise: Information early on what your key metrics are and being capable of monitor, examine and improve them is critical. It’s far the sort of thing that financiers are very interested by and if you may show them that you are meeting the metrics you put your self that may be useful.

This can be something from sales metrics, financial performance, advertising and social media, conversion costs, consumer profiles and many others. Simply the use of equipment like Google Analytics to look consumer journeys and how to force them better towards conversion right into a sale or touch can be an awesome start.

Andy Gambles, founder, Servertastic Confined and co-founder, Askew Brook Restricted
Spend cash while it saves you time to earn extra: If I had the choice of the use of a loose product or something that fee £10 in line with month however took an hour less to control then I’d cross for the £10 alternative. I will earn extra than £10 with that free time. I might additionally recommend now not stepping into huge in advance payments for software program or lengthy-term commitments.

E-trade is ready simplicity for the customer: Make it as clean as possible in your clients to shop for and pay. The range of websites that contain too many attempts to up-promote or make the checkout technique hard. In case your consumer has begun the checkout procedure you need to place as few barriers as viable in front of them that would motive them to depart.


Teresa Gonzalez Rico, small commercial enterprise lead, Future Towns catapult
Prototype, prototype, prototype: Fast prototyping additionally permits for marketplace trying out from the early degrees to recognize how your product is honestly obtained. Prototyping on your very own commercial enterprise processes is also feasible: no longer locking yourself into one specific software answer till you know what works for you Net Maddy.

Brian Lavery, EMEA SMB partnerships manager, Twitter
records is fundamental to powerful advertising: For me it’s market evaluation, and advertising. Use massive public records resources to determine out in which (what demographics, nations, etc.) your organisation has the most capacity. This may inform your branding, product layout, market positioning, and so on. And virtual advertising helps you to degree Simply how effective your efforts are. E.G. in which do your website site visitors come from, and how can that information assist you tweak your Seo and advert campaigns to higher target ability customers?

Shane Nolan, director SMB sales, United kingdom & Ireland Google
Build your presence: To Construct and develop an enterprise, you want customers. And customers are on-line of their hundreds of thousands. An in shape for cause net presence, where potential and present customers can discover you, have interaction with you and transact with you is the unmarried most essential prerequisite for an enterprise looking to develop speedy.

Go cellular: For SMEs looking to make it large on line the solution needs to be – cell. We already see that over forty% of internet searches are crafted from cellular gadgets. The boom in cellular as a form of looking, surfing and transacting on-line is outstanding. It represents the unmarried largest possibility for SMEs these days. Agencies want to ensure their on-line presence is fit for cell devices and they could attain customers on any device at any time.



Doug Richard, founding father of School for Startups, former Dragon on Dragons’ Den
move international: I am a massive fan of going international as early as possible. One cannot and ought to no longer depend upon neighborhood markets if one has a potentially international product.

Plan, take a look at, think and then awareness: Don’t consider your instincts, agree with your proof. Be geared up to kill terrible ideas quick and reply to new possibilities similarly speedy. Build on what works and keep in mind the majority are overnight successes after years of hard paintings.

Benjamin Robbins, co-founder, Palador
target communities on line: agree with and awareness is constructed over time and over a breadth of channels. There may be no time like tody to start doing so! Discover in which your target marketplace engages digitally and soar in.

Charlotte Semler, innovative director and leader govt, Charlotte & Co and founder, Myla
test new markets earlier than launch: I realize we’re all supposed to hate Amazon. However, it’s a jolly beneficial platform for checking out new global markets. Without a set-up fees. Only a total ache to installation your product variety. But provided your e-trade crew leader doesn’t shoot herself in the process it’s profitable. You could test a new market with 0 investment

Mike Tinmouth, head of social and PR, Azimo
Hold on for your coins: From having started out my own enterprise my number one golden rule is Maintained on to your coins as long as feasible. Maximum tech and definitely most of the tools you want at a startup stage are unfastened or to be had at very low fee. Small Businesses are being seen as cash cows and are some distance too inclined to hand over their important capital.

Katy Turner, leader advertising officer, Tech Town Uk
Your website need to be live earlier than your enterprise is: On this interconnected, interweb driven global, now not having an internet presence makes an enterprise seem unprofessional and out of contact. I’d even placed an internet web page up if the enterprise is pre-release so humans can check in hobby. Buy the area call variations as quickly as you’ve got figured out what your enterprise can be known as.

Roger Vigilance, advertising and marketing director, Vonage
Look larger than you’re: Don’t use your cell range or domestic smartphone number as your commercial enterprise cellphone number. Ensure your incoming calls are dealt with professionally and, if you have a telephone machine, get one this is cloud-primarily based as it could have all the massive employer capabilities that are without problems configurable for a small business enterprise charge.