Luzu used to work at a TV production company, but in 2011, he launched his YouTube channel, LuzuVlogs. Four years on, the Spanish-language vlogging channel has nearly 1.6 million subscribers, with Luzu now running two others. I have a bigger audience in my channel than the TV company I used to work for,” he said in an appearance at the MIPTV conference in Cannes, in a session that aimed to provide practical advice to any creator trying to build their audience on YouTube.
The greatest thing about this is that we define a lot of things. The way people consume content is changing, and this way of doing content responds to their needs rather than telling them how they should do it,” he said. Here are the highlights of his advice.
Make your YouTube channel.
If you have a YouTube channel, you have a place where you can promote yourself. This can turn you into a star, and you will gain a steady fan base here. Ensure that the tags you write will help YouTube searchers view your channels. Making your channel appealing is wise. You also must update your channel as often as possible so that your fans will visit your channel frequently since they will be given updates in their respective emails.
Improve the optimization of your YouTube channel.
You should know a bit of search engine optimization for this one. Your YouTube videos must be visible in the search engines for anyone surfing YouTube to view them. A simple way to optimize your video is to choose the right words to write your tags and descriptions that match your fans’ searches. This will garner more viewership.
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Get to know other YouTube stars
It would be best to become friends with other YouTubers who are already popular since they can give you tips on how to be a YouTube sensation yourself. You need to befriend them and make nice comments in their videos. When you have a good relationship with them, they will readily offer their advice to you.
Adhere to YouTube rules.
Nobody is above the law. This may be cliché, but once you fail to follow YouTube’s rules, you will end up as the loser. You might be suspended and banned from uploading videos, and YouTube will take down your account. The biggest issue in YouTube is copyright violations, so play it clean to be treated fairly.
Creating Viral Videos And Building Your Network
Many people create viral videos unintentionally, but some badly want to become famous on YouTube. It is recommended for you to make videos that you are good at. Then, it would help if you built your network. It would be best if you made a conscious effort to make your presence felt on YouTube. You will need to go to the videos related to yours, watch and comment on those videos, and ask the people there to watch your videos. You can make some YouTube friends who will return the favor to you.
Don’t just follow trends.
Many budding YouTubers look at what’s popular on the online video service and copy it. Luzu suggested that there might be a much better starting point based on what they’re not watching. From the beginning, it was, ‘What am I missing? What would I like to see?'” he said. “A lot of people were concentrating on ‘What do people watch? What is the most important and cool thing right now? Maybe that’s not the way to go because someone excellent is already doing it.”
Be patient in the early days.
Almost no one uploads their first video to YouTube, and it becomes a massive success straight away – and when they do, that doesn’t mean they can repeat it. Luzu encouraged creators to be patient and keep plugging away. You have to keep in mind that it takes a long time. I spent a lot of time with 30 people watching my videos!” he said. “And then there is one moment where everybody shares it, and they return to your old videos. So, there isn’t a moment wasted along the way. He was being interviewed at MIPTV by YouTube’s David Ripert, who had similar advice. “We think it’s best to start consistently with a show, and be patient and start building the audience from zero,” said Ripert.
It’s worth investing in equipment.
With a background in TV production, Luzu started with an advantage over the average bedroom vlogger. He noted that nowadays, people can get up and running at zero cost if they have a decent smartphone already in their pocket. Flip it, and you can do a video. You are spending zero dollars, and you can monetize those videos, and when you grow, you get money,” he said. However, once that money comes in, it may be worth investing in a proper camera, which may be more affordable than you think. Nowadays, it’s not expensive to have equipment to make your content look good,” he said. “My vlogs looked a bit better because they had the depth of field and a little more texture.”
You don’t necessarily need a large crew.
Luzu runs his channel with one other person, his girlfriend. As he has grown, he has resisted the temptation to start hiring a large crew. We don’t need crews,” he said. “You need one or two people. I could do some of these formats by myself, but it still reaches hundreds of thousands of people, and that’s because it’s based on personality and what you’re saying.
He added that he can write, present, market, and even handle accounting. “We get to wear all these hats that different people on the team would wear in a production company,” he said earlier in the day during a separate session.
A common theme for YouTubers is that they don’t just interact with their fans on YouTube: most spend a lot of time on Twitter, Facebook, and other social platforms and apps – it’s as important a part of the job as making the videos in the first place I spend a lot of time on social media. There is a constant dialogue with the audience,” said Luzu. “Here, people look someone in the eye while watching a vlogger; they feel connected and want to talk to that person.
Earlier, he’d expressed similar sentiments. “It’s something that comes with YouTube: people feel extremely connected with content creators. Creators are connected with people who watch their videos, and you want them to feel like that,” he said. It’s very different from traditional media: you keep a constant conversation. Social media is a great way to engage with the audiences when you’re not uploading videos, to help them feel part of what you’re doing.”
Collaborate, but bring something original to the table
One proven way for YouTubers to build their audiences is by collaborating with emerging channels, which can quickly pick up subscribers through a canny collaboration with a bigger star. Luzu said one key to finding collaborators is to look for people at your level who are also on their way up.
He also suggested that it’s not enough to want to collaborate: YouTubers need to think about what they have that’s original to bring to a new video with someone else rather than sitting in on whatever they do already, such as animation, musical skills, or access to an interesting location.
Luzu also suggested that email may not be the best way to contact a popular YouTuber about collaboration: “I have about 200,000 unread emails!” he said, before noting that when he was growing, he’d found Twitter useful for connecting with other creators.
Consider multiple channels as you grow.
All YouTube creators start with a single channel, but Luzu said he felt the need to launch others to avoid a one-size-fits-all approach to his videos as he became more popular.
Depending on the target you’re trying to reach, there might be a different language to use. Kids like certain things, teenagers like other things, and adults like different things,” he said.
That’s why Luzu has one channel focused on gaming, which reaches a younger audience, and another with a question-and-answer format, which appeals more to teenagers. “And then adults want more content and more meat. That’s why I have three channels,” he said.
