It is a common belief that event planners have to be ready with an unlimited, or at least a huge amount of monetary resources to make a better impact. And, while it is true that a greater budget does allow exploring well, it doesn’t imply that organizers or hosts with a smaller budget can generate any fewer results.
For an event to be successful and have the right impression for the audience, it is generally the creativity that matters. With a team that is well-coordinated and knows how to get the message right to the people, the event can get the desired engagement and networking. So, if you are eager to know how, here are some expert tips to help you –
- Understand your Audience
Knowing your target audience and demographics inside-out is crucial to plan an event when you are on a tame budget. That way, you can think efficiently, spend less on marketing initiatives, and get partners/sponsors on board to reduce your event costs.
- Pen Down your Overall Budget
One must not be treating events as an afterthought and instead, be planning the budget way ahead of time. Especially if you are organizing a business-driven event, you have got to be strategic about your goals and budget beforehand including the event venue required for your corporate guests.
- Don’t Hesitate to Negotiate
When it comes to choosing a venue or making other arrangements, one must consider the maximum budget limit in hand. That mainly applies to the venue, which is your greatest expense. So, get multiple estimates for different venues and try to negotiate to get the best deal.
- Show Some Flexibility with Dates
It is at times surprising to see how booking a venue on any weekday attracts much lower costs in comparison to what you have to pay on the weekends. Of course, there are some banquet halls like Claireport Place in Edmonton that offers the best deals and prices all year long.
- Look into Food and Beverage Costs
Unless you are working on a culinary event, you don’t have to plan a fancy and extravagant catering. With a small budget in hand, you have to look for food menus that are cost-effective yet good and savory. A few simple examples are grilled sandwiches, falafel, cupcakes, salad, and signature cocktails.
- Advertise through Social Media
The world has gone digital these days. So, instead of planning printed marketing materials for your event attendees, use Twitter, Facebook or LinkedIn to spread the word about the event. You can also resort to e-mail marketing to confine to your budget.
- Keep a Track
Little expenses incurred before and during the event can drastically add up and hurt your pocket at the end of the day. Thus, you must monitor all the small costs including the additional charges and hidden fees to be able to maximize the ROI of your event.