Technology in Advertising – The Importance of Technology

Technology’s importance in advertising and its role in enhancing brand communication has been widely accepted. However, the question remains regarding whether or not technology will play an even more prominent role in this industry than it does today.

I bet you are wondering what will be the biggest trend in advertising in 2016. While it may not be as big as other trends like mobile marketing and social media marketing, technology will continue to be a key driver of digital ad spending in 2016.

Technology plays a major role in making ads more effective as the ad industry evolves. And as advertisers spend more and more on digital marketing, they need to understand how to leverage technology to their advantage.

Technology is a critical component of successful digital marketing. In this article, I’ll discuss technology and its importance to your business. I’ll also explain what technologies are trending and what your company should look to leverage to improve the effectiveness of your digital marketing.

As an advertiser, there’s no doubt that technology plays a very important role in your business. Over 70% of consumers say that online content influences their purchase decisions. That means you should use every available tool in your arsenal to get your message across as effectively and efficiently as possible. But just because technology plays an important role does not mean it’s the only thing you need to use. In this course, we will explore the benefits of traditional advertising and the importance of keeping those old-school techniques alive.

Technology in Advertising

What does it mean for advertisers?

If you work for an advertiser, you know that advertising is no longer a simple task. Advertisers need to be able to measure the success of their campaigns and make adjustments accordingly. From media buying to ad creative, it is a very complex process.

In 2016, technology will play a critical role in this. The following are the major areas where technology plays a huge part in the future of advertising.

  1. Mobile

Mobile is by far the fastest-growing market and will continue to grow. We will see a lot of new devices and continue to see the rise of smartphones, wearables, and other small form factors.

As mobile usage increases, so will ad-blocking software. In 2016, ad-blocking software was expected to reach 35% of web users. The good news is that publishers can make money from mobile-specific ads, which is why we’re seeing many more publishers embracing this.

  1. Video

Video is becoming more and more popular, and that is only going to continue. We will see many more video ads, native videos, and videos on social media.

Advertisers are realizing that video ads are much more effective than other ads. Not only do they perform better, but they also convert better.

  1. Social

Social is a critical part of the digital marketing landscape and is expected to remain a major player for a long time. Social platforms are now being used to show ads, which will continue.

  1. Artificial Intelligence

AI already has a huge impact on the advertising industry, and we will see more of this in 2016. A recent report from eMarketer predicts that AI will account for 5.3 billion ad dollars in 2016, which is a staggering amount.

  1. Mobile-First

With the rise of mobile, we are seeing publishers make decisions based on mobile-first. This means that publishers are putting more and more focus on mobile traffic.

How Technology is Changing Marketing

Technology is changing marketing, and you cannot afford to ignore it. We already know that technology is changing the way consumers interact with brands, and now it’s time to focus on the impact it will have on the marketing landscape.

With the rise of the internet, digital marketing has become an important aspect of a company’s overall marketing strategy. With that in mind, it is critical to understand how technology is changing how we advertise and market our products.

While some might argue that we are not yet in the digital marketing era, it is clear that we are rapidly approaching it.

The future of technology in advertising

Here are five things to consider when considering how technology will impact advertising in 2016.

  1. Mobile will continue to be the dominant device.

Mobile phones are a huge part of our daily lives, becoming the primary Internet device. And according to eMarketer, global mobile ad spending is expected to reach $142 billion this year.

  1. More advertisers will adopt multi-screen campaigns.

Advertisers that use multi-device campaigns are more likely to win the attention of their target audience. They have a higher conversion rate and higher revenue.

  1. Social media marketing will continue to grow.

Social media marketing is an integral part of digital marketing and has been growing for years. It has been estimated that by 2019, 85 percent of U.S. adults will use at least one social media site.

  1. Video will continue to be a major player.

Video content is more engaging and more shareable than traditional text-based content. The video has more than doubled its share of time spent on social media platforms in the last year.

  1. Data analytics will become an important tool.

Data analytics is an important part of every digital marketing strategy. But, most marketers still struggle to make data-driven decisions. In 2016, we expect data analytics to become an essential digital marketing tool.

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Frequently asked questions about

Q: How has the technology around us changed how we interact with brands?

A: People are becoming more tech-savvy. They are no longer as trusting of the information they receive on TV or the radio. They want to read an article or watch a video online before they make their purchase decisions.

Q: Is it harder for advertisers to connect with consumers?

A: Yes, it’s harder for advertisers to connect with consumers. We have become used to seeing ads on TV. We think it’s normal. But people are more aware than ever before. They know when they see an ad that’s misleading or false. They know when they hear something that’s not true.

Q: What do you think about companies that only advertise during primetime or late at night?

A: I think that is a mistake. Most people aren’t going to be watching TV when these spots air.

 Top Myths about

  1. Advertising will be obsolete with the growth of technology.
  2. Advertising will no longer be necessary as advertising will be available for free online.
  3. Advertising will become more effective with the use of technology.


Today, it’s hard to imagine a world without technology. We have smartphones, computers, tablets, and smart TVs.

However, the fact remains that technology has been in existence for centuries.

But, until recently, we weren’t using it to its full potential.

For example, it wasn’t until the mid-1800s that someone invented the telegraph, allowing us to communicate across distances.

The telegraph made it possible for us to communicate across time zones and eventually to send messages to other planets.

We have mobile phones, cameras, laptops, and smart devices today.

Technology is everywhere.

But, as our reliance on technology increases, we must be careful.

Technology can also be dangerous.

We now can see the world through cameras. We can talk to each other across space.

However, we can also be seen by others through our cameras.

We can be tracked by GPS, which allows our location to be monitored.

And we can be hacked by people who want to harm us.