Technology’s importance in advertising and enhancing brand communication has been widely accepted. However, the question remains whether technology will play an even more prominent role in this industry than it does today.
I bet you are wondering what the biggest trend in advertising will be in 2016. While it may not be as big as other trends like mobile marketing and social media marketing, technology will continue to be a key driver of digital ad spending in 2016.
Technology plays a major role in making ads more effective as the ad industry evolves. And as advertisers spend more and more on digital marketing, they need to understand how to leverage technology to their advantage.
Technology is a critical component of successful digital marketing. I’ll discuss technology and its importance to your business in this article. I’ll also explain what technologies are trending and what your company should look to leverage to improve the effectiveness of your digital marketing.
As an advertiser, there’s no doubt that technology plays a very important role in your business. Over 70% of consumers say that online content influences their purchase decisions. That means you should use every available tool to communicate your message as effectively and efficiently as possible. But just because technology plays an important role does not mean it’s the only thing you need to use. In this course, we will explore the benefits of traditional advertising and the importance of keeping those old-school techniques alive.
What does it mean for advertisers?
If you work for an advertiser, you know that advertising is no longer simple. Advertisers need to be able to measure the success of their campaigns and make adjustments accordingly. From media buying to ad creative, it is a very complex process.
In 2016, technology will play a critical role in this. The following are the major areas where technology plays a huge part in the future of advertising.
Mobile
Mobile is by far the fastest-growing market and will continue to grow. We will see a lot of new devices and the rise of smartphones, wearables, and other small form factors.
As mobile usage increases, so will ad-blocking software. In 2016, ad-blocking software was expected to reach 35% of web users. The good news is that publishers can make money from mobile-specific ads, so we see many more publishers embracing this.
Video
Video is becoming increasingly popular, and that trend will only continue. We will see many more video ads, native videos, and videos on social media.
Advertisers are realizing that video ads are much more effective than other ads. They perform better and convert better.
Social
Social is a critical part of the digital marketing landscape and is expected to remain a major player for a long time. Social platforms are now being used to show ads, which will continue.
Artificial Intelligence
AI has already greatly impacted the advertising industry; we will see more in 2016. A recent report from eMarketer predicts that AI will account for 5.3 billion ad dollars in 2016, which is a staggering amount.
Mobile-First
With the rise of mobile, publishers are making decisions based on mobile-first principles. This means that publishers are focusing more and more on mobile traffic.
How Technology is Changing Marketing
Technology is changing marketing, and you cannot afford to ignore it. We already know that technology is changing the way consumers interact with brands, and now it’s time to focus on the impact it will have on the marketing landscape.
With the rise of the Internet, digital marketing has become an important aspect of a company’s overall marketing strategy. Therefore, it is critical to understand how technology is changing how we advertise and market our products.
While some might argue that we are not yet in the digital marketing era, it is clear that we are rapidly approaching it.
The future of technology in advertising
Here are five things to consider when considering how technology will impact advertising in 2016.
Mobile will continue to be the dominant device.
Mobile phones are a huge part of our daily lives, becoming the primary Internet device. And according to eMarketer, global mobile ad spending is expected to reach $142 billion this year.
More advertisers will adopt multi-screen campaigns.
Advertisers that use multi-device campaigns are more likely to win the attention of their target audience, and they have a higher conversion rate and revenue.
Social media marketing will continue to grow.
Social media marketing is integral to digital marketing and has been growing for years. It has been estimated that by 2019, 85 percent of U.S. adults will use at least one social media site.
Video will continue to be a major player.
Video content is more engaging and shareable than traditional text-based content. In the last year, video has more than doubled the share of time spent on social media platforms.
Data analytics will become an important tool.
Data analytics is an important part of every digital marketing strategy. But, most marketers still struggle to make data-driven decisions. 2016, we expect data analytics to become an essential digital marketing tool.
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Frequently asked questions about
Q: How has the technology around us changed how we interact with brands?
A: People are becoming more tech-savvy. They are no longer as trusting of the information they receive on TV or the radio. They want to read an article or watch a video online before they make their purchase decisions.
Q: Is it harder for advertisers to connect with consumers?
A: Yes, it’s harder for advertisers to connect with consumers. We have become used to seeing ads on TV. We think it’s normal. But people are more aware than ever before. They know when they see an ad that’s misleading or false. They know when they hear something that’s not true.
Q: What do you think about companies that only advertise during primetime or late at night?
A: I think that’s a mistake. Most people won’t be watching TV when these spots air.
Top Myths about
- Advertising will be obsolete with the growth of technology.
- Advertising will no longer be necessary as advertising will be available for free online.
- Advertising will become more effective with the use of technology.
Conclusion
Today, it’s hard to imagine a world without technology. We have smartphones, computers, tablets, and smart TVs.
However, the fact remains that technology has existed for centuries.
But, until recently, we weren’t using it to its full potential.
For example, the telegraph, which allowed us to communicate across distances, wasn’t invented until the mid-1800s.
The telegraph enabled us to communicate across time zones and eventually send messages to other planets.
We have mobile phones, cameras, laptops, and smart devices today.
Technology is everywhere.
But, as our reliance on technology increases, we must be careful.
Technology can also be dangerous.
We can now see the world through cameras. We can talk to each other across space.
However, we can also be seen by others through our cameras.
We can be tracked by GPS, which allows our location to be monitored.
And we can be hacked by people who want to harm us.
