Why online video is the future of content marketing
Over the most recent ten years, the electronic scene Page Papi has changed permanently. Individuals are eliminating desktop and PCs seek the web and interface with content. Rather, they are getting their cell phones and tablets. Furthermore, advanced innovation is less expensive today than it’s at any point been earlier; there are for all intents and purposes no limits on how, when, and where individuals can collaborate with content. All things considered, the scene of content marketing has changed also. Today, content succeeds if it conveys what purchasers need, when, and how they need it.
Luckily, it’s anything but difficult to stay aware of the changing scene when you put resources into bleeding-edge types of content, for example, video marketing. In the present quick-paced world, video marketing is one of only a handful of sorts of online material that gives the esteem, importance, and adaptability customers require, all while taking into account the hurried way of life they need.
On the off chance that it was five years in the future, would you be perusing this article, or would you be watching it? As online video proceeds with its matchless ascent, it’s an interesting inquiry to contemplate. By 2017, a video will represent 69% of all shopper web movement, as indicated by Cisco. Video-on-request activity alone will have nearly trebled. Leafing through a swathe of measurements regarding the matter, I cannot discover any pointer that doesn’t recommend active development. With online video rapidly turning into a key means for individuals to fulfill their data and stimulation needs, private ventures that neglect to incorporate it into their web marketing procedures will do as such at their hazard.
The video is the future of content marketing. That is if it’s not the without further ado. Different investigations indicate that the greater part of organizations is making utilization of the medium – an assumption that is anticipated to ascend as more understand the potential outcomes. Nielsen claims 64% of marketers expect a video to rule their procedures in the blink of an eye. It’s not hard to perceive any reason why.
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With regards to potential achievement, a video is consummate. YouTube gets more than one billion special guests consistently – that is more than whatever other channel, aside from Facebook. One of every three Britons see no less than one online video seven days – that is a week after week crowd of more than 20 million individuals in the UK alone. Video can give you access to this. Video done well can give you a cut of it. What can another type of content do likewise?
Here’s all that you have to think about video marketing and why it’s being recognized as the future of content.
Video Marketing By The Numbers
Not persuaded video marketing is the method for the future? Here are a couple of insights to enable you to see precisely how great video marketing has progressed toward becoming as of late, as per news shared by HubSpot:
- The video is anticipated to assert over 80% of all web activity by 2019.
- Adding a video to marketing messages can help navigate rates by 200-300%.
- Implanting videos on points of arrival can expand transformation rates by 80%.
- 90% of clients report that item videos enable them to settle on obtaining choices.
- As per YouTube, portable video utilization develops by 100% consistently.
- 64% of clients will probably purchase an item online in the wake of viewing a video about it.
- 87% of online marketers are, as of now, utilizing video content in their advanced marketing systems.
- 33% of all the time individuals spend online is committed to watching videos.
- Video advertisements now represent over 35% of all promotion spending online.
- 59% of organization leaders would preferably watch a video than reading an article or blog entry.
- Advanced marketing master James McQuivey gauges that a single moment of video content is what might as well be called 1.8 million words.
5 Brilliant Urges To Start Utilizing Video Marketing
As one of the active developing and most sought-after types of marketing out there, video marketing emerges as one thing all marketers ought to be utilized at present. Here are the main five advantages of video marketing:
1. Video content develops brand review
According to HubSpot, 80% of customers remember a video they’ve watched in the last month. One of the biggest strengths of video marketing is that it’s highly visual and auditory, which means it’s easier for many users to remember than text-based content. When customers remember your video marketing content, they also remember your brand, which translates to more sales and leads for you. What’s more, customers typically like to share videos they enjoy, which can expand your online reach.
To make your videos as memorable as possible, ensure that you’re keeping them in line with your brand strategy. This means keeping colors, fonts, logos, and voice the same in your video marketing as they are in your blogs and articles. While videos do things text content doesn’t, users should still be able to recognize the style and format of your brand’s videos online.
2. Video marketing can support your site’s SEO
Sixty-five percent of business decision-makers visit a marketer’s website after viewing a branded video. Quality and relevant video marketing content can dramatically improve your site’s SEO by driving people to your homepage. Additionally, video can enhance your conversion rates: HubSpot reports that 39% of business decision-makers contact a vendor after viewing a branded video. By adding video to your landing pages, website, and content offer, it’s easy to improve your company’s SEO value and improve your click-through rates across the board.
3. Video content performs well on all devices
Today, one of the biggest trends driving the digital marketing world is responsive design. When a company’s content doesn’t perform well on a given device or browser system, the business behind it loses traffic and suffers decreased conversions as a result. Fortunately, video content is fit for consumption on all devices, ranging from computers to mobile phones. This expands video’s reach and makes it more user-friendly and consumer-focused.
4. Video marketing can help fortify your image message
When you use online video in your digital marketing strategy, you have the perfect opportunity to enhance your brand’s message and drive your company persona home. From simple features like design and branding to more advanced features like voice and content, video marketing is the ideal tool to strengthen your brand identity and make sure that your customers know who you are.
5. Video content needs to circulate on the web
It is estimated that 92% of people who consume mobile videos share them with other people. This is a huge portion and is higher than the share rate of many other types of content. Simply Measured discovered that video is shared 1,200% more than both links and text combined. Also, 60% of viewers will engage in a video posted before a text post. Because of this, video content is a powerful tool for any brand that wants to expand its reach online or enjoy wider audiences.
By creating information-dense, accessible, easy-to-interact video content, brands can develop a substantial online following and promote customer recall. For an example of a company that’s done this particularly well, consider Headspace, a meditation app that became a $250 million business. The app offers multiple levels of meditation, employing gamification to increase engagement. Users must complete and master each meditation level before advancing. Most sessions are in video format, beautifully crafted with illustrations and layouts true to the brand. It is elegant, consistent, and engaging, heavily relying on video.
The success stories of videos that have gone viral are a legend. A recent campaign from Volkswagen, for example, saw a trio of its videos viewed a combined 155 million times. If such numbers seem out of reach for companies without 12-figure revenue streams, they at least demonstrate the video’s inherent shareability. Engage viewers, and they will share the video with others. They will spend longer on your website and more time interacting with your brand. For any social media campaign, any SEO exercise, a video is, without a doubt, one of the best tools in the kit.
It is naturally engaging. In an age of information overload, small businesses need to offer easy-to-digest content; if not, consumers will move on. The video does this very well. If a picture paints 1,000 words, then one minute of video is worth 1.8 million, so say Forrester’s researchers. It is little wonder then that Axonn Research found seven in 10 people view brands in a more positive light after watching interesting video content.
Video Marketing: A Profitable Content Approach For 2017
On account of its viral nature, straightforward availability, and implicit esteem, video marketing emerged as a savvy approach to marketing content marketing in 2017 and the past. Video marketing is a fantastic approach to make content that is close to home and affects your crowd. It has a one-of-a-kind capacity to make feeling-driven sales – and deals are constantly individual in some way or another. When done effectively, purchasers need to like their decision, and video marketing is an ideal approach to make this inclination.
Is video workable for private ventures? Completely. Creation costs have fallen fundamentally lately, and you never again should be a specialized virtuoso to work out how to utilize it. For example, applications, for example, Twitter’s Vine, with its six-second greatest clasp length, have significantly expanded the open door for businesses on a constrained spending plan to stall out in. By and by, in case you’re to understand a better than average profit for your venture, you should remember the accompanying.
Continuously consider the crowd you are attempting to reach and guarantee the video applies to them. On the off chance that it’s not the most suitable method for communicating as the need should arise, you are likely squandering your time. Try not to disregard social media and make certain to advance over different channels. On the off chance that you need to understand video’s potential completely, you should make it simple for clients to discover and share it. Try not to disregard portable either. Ooyala has guaranteed a tenth of all video plays occur on mobiles and tablets, and it’s an inexorably essential fragment, with cell phones holding 41% more offer of video utilization toward the finish of June 2013 than toward the beginning of that year.
At last, be inventive, with the videos themselves as well as in the campaign procedure you work around them. As my head of marketing likes to state, innovativeness prevails upon the cost of creation inevitably. Understand that bit right, and video won’t simply be the future of content marketing; it’ll be the future of content marketing for you.