You may have noticed the growing popularity in using videos on social media and blog posts. You only have so much time to grab someone’s attention and not everyone has the time or want to sit down to read an article. Which is why it’s vital that you use a combination of engaging blog posts, videos, and pictures to keep your reader’s attention. For 2018, though, there are four video changes that are changing eCommerce. What are they?
This has continued to grow in popularity in pretty much every crowd. Celebrities fire up a live stream to answer fan questions live, journalists use live streams to share news as it happens, and you can use the live stream to boost your eCommerce business! You can use it to share a sneak peek of what’s to come, answer customer questions, demonstrate a new product or even just a quick behind the scenes look at the action.
You put a lot of work into gathering email addresses to send your customers and leads email marketing newsletters and information. It’s tough to get an engagement that way these days, though, which is why you can use videos to make waves. Keep it under three minutes for best results, and make it interesting! You are saving your customer or potential customer from having to read a text-heavy email, so make sure that your videos are engaging and provide them with fun facts or valuable information.
You have probably noticed that people include a gif in major social media posts. Not only do they effectively tell a story on their own, but they are more likely to gain engagements and get noticed than a standard wordy post. The same can be said for using photos and videos. Social media has become seriously cluttered, so it’s more difficult than ever to get yourself noticed. This is where videos can help you stand out and get noticed. The best way to gain traction is to create videos that target sub-sections of your overall audience. This is a more effective tact.
4.The Art of Storytelling
Tell your audience a story, the story of how your business came to be, how your product came to fruition or just to provide tips. Using video to tell a story is a great way to get audience buy-in.
There is one last thing we want to touch on and it didn’t feel fair to include it as a trend because that’s not what it is. It is absolutely imperative that you ensure all of your videos feature subtitles. Not only do a lot of people keep the sound off on their phones so they can browse at work or on public transport, the deaf community are being left out of the conversation. So, ensure you have subtitles. If you want to keep up with the latest eCommerce trends, be sure to follow eShopping Journal. You need to keep your finger on the pulse to get ahead.