Trust is the most important thing that helps you beat your competitors and score high in business. Apart from having good products and services, it would help to have several strategies to increase your brand trust. You’ve probably noticed that people are flaunting Gucci or Nike! Why? Because the main thing upon which the owners worked was brand loyalty. The same goes for Apple – once an Apple person, always an Apple person.
brand trust and loyalty. Such loyalty leads to customers buying your products without thinking about the quality of the products. The following are some of the ways.Consistency
As a business, you cannot give up if your sales go down. You still have to find a way to stay alive and be consistent. Therefore, you may participate in sales and festival offers. Come up with new products and designs, or give out old stock at price cuts. Also, you can refer to social media consistency, which we will discuss in the next point.
Nowadays, nobody knows you if you don’t exist on social media. It has become imperative to be active on social media, post short videos, advertise products, and update them. That is how some companies are even becoming big and increasing their sales.
About 2.62 billion people used social media in 2018, and the number is projected to increase to 3.02 billion by 2021. According to recent research, Facebook is the best social media platform, with 2.2 million active users as of January 2018. It surpasses all other social media platforms.
As for B2B effectiveness, LinkedIn seems to have the first place with 66 percent, and Facebook takes fourth.
Email is gold
In this social-media-addicted world, do not forget the old email. Email is one of the best, fastest, and cheapest ways to advertise your brand. Make sure you do not annoy your customers with too many emails.
You can also add images, links, and a small amount of text to make the email presentable and colorful to readers’ eyes. Too many links and images can result in your email reaching the spam box.
business email signature with a picture and contact details. The main advantage is that it shows you are original, trustworthy, and not a spammer.
Here are some main parts of e-signature that you can include by using the NEWOLDSTAMP tool:
- HD quality picture of you or your logo,
- Contact details in brief,
- Social media icons under the contact details.
Talk to your clients.
Whenever you speak with your customers when you receive calls, make sure you use a human voice to reply in a friendly and firm. Also, the customer’s wishes should be fulfilled, and their complaints must be resolved.
Create brand website
With the internet crushing numbers worldwide, you must have your website. Not just any website, it should be:
- Appealing,
- Full of good-quality pictures,
- Easy to use and
- Easy to order products/services.
One of the best marketing methods is writing a blog or having vlogs on YouTube. You can find and hire special people for this job either online or offline. The blog writer must have a conversational approach, and the article should be short and contain the required information.
Moreover, people use different devices, such as PCs, smartphones, and tablets; therefore, the website should be optimized for these devices. Make sure your site looks professional and sophisticated. You may also hire a website developer online.
Feedback should be valued.
Treat your customers like VIPs and take good care of them. Make sure you do not overdo it and annoy them. But you must heed customers’ problems, be available to them when they need you, solve their queries, and if you can’t provide a solution, apologize and state when you will get back to them. Value the feedback that your customers give.
Of course, you will not always get positive feedback, so the negative comment is important. What is the problem, and what is the reason? These are the questions that must be asked and discussed with the manager first.
Brand equity is the key.
Creating brand equity is crucial in the first few years if you are a startup. These are the struggling years when you have to work hard, provide good services, build trust, and get positive feedback. You may try to get them to share their experience on review websites.
You can post positive feedback on your website or social media. Once people see positive feedback, people will automatically trust your company, and there goes your sales soaring high up.
Be transparent, like clean glass. Brands are using transparency as a method to attract customers. It is a new concept. For example, you can see chefs cooking in an open area from the sitting area. Now, you can eat peacefully because everything is being cooked in front of your eyes.
If you show what you are doing and how you do it, your customers will have even more reasons to trust you over others. By embracing transparency, you reduce the gap between the company’s promise and delivery. According to Forbes, you may look into crowdsourcing, data security investment, or being a part of a social cause. These can help turn heads toward your company.
Sponsoring functions
Business is all about money, but you must invest cash in various areas for good returns. One way to advertise to many people is by sponsoring multiple projects or festival celebrations.
You may put up big banners, and people will know you have invested money. They will think you are already an established company they didn’t hear about. Before you know it, people will buy stuff from you.
Conclusion
There you go—those are some of the ways to increase brand trust. Once brand trust has been established, it will automatically lead to brand loyalty. Sure, it takes time to create trust, but the other things will follow faster once it is done. Soon, people will be proud to wear your brand and try to associate with it, like, “I am a PUMA person.”
