Abstract
This article introduces the educational solutions module of the world’s most recent personal and professional problem-solving site. It describes competitive offerings, the customer profile, problem-oriented solutions, target markets, product offerings, and usability features and concludes that the module is a major contribution to the information superhighway.
Introduction
This article introduces the educational solutions module of the world’s most recent personal and professional problem-solving site. It is addressed to readers who may have an educational problem bogging them down and who may, therefore, be looking for a way out of their predicament. The reader may be a parent, child, or student.
It is a common fact of life that we all have problems. We are often frustrated or lash out because we cannot find accessible and reliable information about our problems. This specialist site fills this need – as our pragmatic friend for solving our educational problems.
To be of the greatest use to people, a problem-solving site must combine pragmatic discussions of their personal or professional problems with merchant products that provide more detailed information. Typically, the website will provide free information in the form of news, articles, and advice, directing the visitor on how to solve her problems. Complementing this, the website will also provide merchant products that discuss how the visitor can resolve her problem in detail. This means that the most effective, visitor-oriented problem-solving site will be an information-packed commercial site – and so will the world’s most recent personal and professional problem-solving site and its specialist sites.
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We have adopted the approach below to describe competitive offerings, the customer profile, problem-oriented solutions, target markets, product offerings, and usability features.
Competitive Offerings
The following are the top educational sites on the Internet and their offerings.
US Department of Education. It defines the US education policy and provides information on financial aid, educational research and statistics, grants and contracts, and teaching and learning resources.
list of education levels, free educational games for kids, free educational websites
Educational Testing Service. It provides a range of test resources.
FunBrain.com. It offers educational games for K-8 kids.
PrimaryGames.com. It gives kids fun-to-learn tools and games.
GEM. It provides educational resources such as lesson plans and other teaching and learning resources.
Education World. It provides advice on lesson plans, professional development, and technology integration.
NASA Education Enterprise. It provides educational materials and information relating to space exploration.
Spartacus Educational. It is a British online encyclopedia that focuses on historical topics.
Department for Education and Skills. It is a UK government department site that offers information and advice on various educational and skills topics.
Times Educational Supplement offers teaching news, teaching and educational resources, and active forums to help UK teachers.
All these sites are useful in the domains that they cover. Their main limitations are as follows:
1. They tend to cover only a very narrow educational market segment.
2. They do not consider the typical family’s needs as their starting point.
3. They lack a pro as their starting point focus; i.e., they do not formulate the typical learning and educational problems that pupils, students, and parents face daily.
4. As a result of the preceding point, the solutions offered are not as intelligent (i.e., problem-centered) as they could be.
5. They do not offer merchant products that deepen the visitor’s understanding of her problem and the consequent solutions.
The educational solutions module of the world’s most recent personal and professional problem-solving site addresses these problems by targeting a diversity of market segments, adopting a customer profile that fits the typical education-pursuing family, considering the specific needs or issues that this family may face, offering incisive (problem-centered) solutions to the various issues, and offering a range of merchant products that deepen the visitor’s appreciation of her difficulties and of the solutions that apply to them.
Customer Profile
The educational solutions module’s customer profile or target visitor characteristics are the same for all specialist sites of the world’s most recent personal and professional problem-solving sites. The site has been designed to meet the needs of visitors who have an educational problem bogging them down. It is designed for males and females, even though it is often convenient to refer to just one sex when writing.
This visitor uses search engines to research information about her personal or professional problems and find solutions to them. The visitor is serious about solving her problem and is, therefore, willing to buy products that help her to achieve her mission, provided that she can find reliable and honest information about relevant products so that she can make an informed decision about which ones to acquire. This information will help her apply her finances economically and avoid wasting money. The visitor will want a money-back guarantee so that if a product does not live up to expectations or is misled into buying a product, she can get a refund. Such a guarantee absolves her of purchase risks.
The visitor is intelligent (without necessarily being a genius), educated (without necessarily being a Ph.D.), computer literate (without necessarily being a computer guru), and money-minded (without necessarily being a freebie hunter or an unemployed person). This, of course, does not mean that freebie hunters or unemployed persons cannot gain a thing from the site. On the contrary, there is a great deal of free information on the site, so it is hard to see how anyone can gain the full benefits of the site without buying products.
The visitor wants high-quality information products (usually in digital form) and wants to pay the lowest price for these (without spending so much emphasis on a price that she compromises quality). The visitor also wants free bonus offers attached to the purchased goods.
The visitor is self-reliant and can cope on her own by reading, digesting, and applying advice about her problem until she solves it or discovers that she needs help from a professional. At that point, her acquired knowledge will help her reduce her consulting fees. As a result of the knowledge gained, the visitor will be able to assess consultants to avoid incompetent or fraudulent ones.
Problem-centered Solutions
Our free solutions are organized through pragmatic articles that top experts write. Each article addresses a specific daily problem but does not go into detail. It explains the situation and tells the visitor what she must do to solve her problem. However, it does not tell the visitor how she must solve it – this is too much for an article. To determine how the visitor must buy a product (usually an e-book or e-book set) that goes into greater depth.
The set of educational articles that we have chosen to provide the initial solution to a visitor’s problem are as follows:
Signs of a Gifted Child – Inform parents how to identify whether or not their children are gifted.
Essential Parenting Lessons for Enriching Your Child’s Education – Teaches parents how to enhance their child’s education.
Using Positive Affirmations to Be a Better Student – Teaches students how to use positive affirmations to improve their performance.
They Are Just Afraid of Writing – Teaches writing skills to students.
How Can Parents Encourage Their Children to Read? This article shows parents how they can improve their children’s reading skills.
Test Preparation Tutoring – Discusses tutoring students to prepare for tests or exams.
Test-Taking Strategies – Discusses various strategies for taking and passing tests or exams.
Playing and Winning the Scholarship Game – Describes how to win scholarships.
How to Get a Scholarship to a UK University – Describes how to win scholarships to a UK university.
Saving Money for College – Instruct students on how to save money to prepare for college.
Student Loans: When Your Educational Dreams Can’t Compete with the Cost – Explains to students the benefits of a student loan.
Education Loans Can Fund a Higher Degree to Boost Your Career—This article also explains the benefits of student loans to students.
The Secret to US Department of Education Loans – Teaches students how to get a US DoE loan to finance their higher education.
Student Loan Consolidation – Save Money, Pay Less, Spend More – Explain to graduates how to use loan consolidation to reduce their loan repayments.
Higher Education: Finding the Right College for You – Explains to students how to find the right college or university for their higher education studies.
Mobile Learning – An Alternative Worth Considering – Explains the concept of mobile learning and its place in education.
Online Degrees – Is Online Education Right for You? – Analyses the merits of online learning compared to traditional learning.
An Online College Education Overview – Reviews the whole concept of online learning.
Finding the Right Quotation for Your Paper or Speech Online—This resource shows writers and speakers how to find the right quotation to use in their writings or speeches.
Collaboration: An Important Leadership Development Skill – Explores the useful concept of collaboration and its role in leadership development.
At the end of each article, a list of merchant products that supplement the article’s content is included. A link to the educational product catalog is also included.
Target Markets and Product Offerings
Let us turn to the target markets and their product offerings. We have positioned the segments to address the various needs over time, and at any given time, a customer may belong to one or more market segments. There are three general classes of products offered: ClickBank products, Google products, and eBay products. Google and eBay products are presented on each page of the site. ClickBank products are grouped into product categories that match the target markets. These categories and their markets are as follows.
Children and Parenting. This section of the educational product catalog serves visitors who want parenting solutions to improve their children’s upbringing.
Difficult Admissions. This section of the educational product catalog serves visitors who want to learn how to get admission into top universities.
Esoteric Needs. This group consists of visitors with unusual needs, which are met through the Esoteric Needs section of the educational product catalog.
Financial Aid. This consists of visitors looking for scholarships, grants, or loans. Their needs are met through the Financial Aid section of the educational product catalog.
Leadership Skills. This consists of visitors looking to develop their leadership skills. Their needs are met through the Leadership Skills section of the educational product catalog.
Learning. This group consists of visitors who want to improve their learning ability. The Learning section of the educational product catalog meets their needs.
Mental Speed. This group consists of visitors who want to explore their mental speed. The Mental Speed section of the educational product catalog meets their needs.
Positive Affirmations. This group consists of visitors who want to transform their negative dispositions into a positive mindset to improve their performance. The Positive Affirmations section of the educational product catalog meets their needs.
Speaking. This section of the educational product catalog serves visitors who want to improve their speaking skills.
Tests and Exams. This section of the educational product catalog serves visitors who want to master exam techniques.
Writing. This section of the educational product catalog serves visitors who want to improve their writing skills.
Usability Considerations
Usability has been enhanced to make it easy for the visitor to find solutions to her problem by following these steps:
1. The first thing the visitor sees is a set of articles whose titles represent the specific problem area they address. The articles are accessed from the Educational Problem Solving menu of the navigation bar to the left of the screen or from the Educational Problem Solving main page. Scanning these articles lets the visitor identify whether or not her problem is covered. If not, the visitor can check the educational product catalog through the Product Catalogues menu of the same navigation bar to see whether a product that answers her query exists. She knows that her problem will not be addressed if she finds nothing. She can proceed to the Related Sites pages, accessible from the left navigation bar.
2. If the visitor finds an article that addresses her problem, she can begin to explore it; at the end of the article, she will find products that discuss her problem more deeply. She can also access the educational product catalog through an article page.
Conclusion
This article introduces the educational solutions module of the world’s most recent personal and professional problem-solving site. It examines competitive offerings, the target customer profile, problem-oriented solutions, target markets, product offerings, and usability considerations. It concludes that the module is a major contribution to the information superhighway.
An Agbormbai is the editor and webmaster of Personal and Professional Problem Solving – a website that fills a vacuum on the Web. He has a Ph.D. from Imperial College London and enjoys an interdisciplinary upbringing, having worked or studied in aerospace engineering, information systems development, and management. The educational solutions module is one of many Personal and Professional Problem-Solving specialist sites.
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